Shake Shack Coming to Delta Flights, But With a Catch
Delta and Shake Shack Partner for In-Flight Dining
Delta Air Lines and Shake Shack have announced a partnership to bring the popular burger chain's menu to select Delta flights starting this summer. The partnership is part of Delta's ongoing effort to enhance the dining experience for its customers.
Limited Menu and Premium Pricing
The Shake Shack menu on Delta flights will be limited compared to the chain's restaurants. Only a selection of burgers, fries, and milkshakes will be available, and prices will be higher than at Shake Shack locations on the ground. A ShackBurger will cost $11 on Delta flights, compared to $8.99 at a regular Shake Shack.
Catch: Pre-Order Only
Here's the catch: passengers will need to pre-order their Shake Shack meals through the Fly Delta app at least 24 hours before their flight. This is to ensure that the food is prepared fresh and on time for the flight. Walk-up orders will not be available.
Eligible Flights and Availability
The Shake Shack menu will be available on select Delta flights departing from New York's John F. Kennedy International Airport (JFK) and Los Angeles International Airport (LAX) starting in July. Delta plans to expand the service to more flights and airports in the future.
Response from Customers
The partnership has received mixed reactions from customers. Some are excited about the convenience of having Shake Shack available on flights, while others are concerned about the limited menu and higher prices. Delta has stated that it will monitor customer feedback and make adjustments as needed.
Industry Analysis
The partnership between Delta and Shake Shack is part of a broader trend of airlines partnering with popular restaurant brands to enhance their in-flight dining options. Other examples include United Airlines' partnership with Starbucks and American Airlines' partnership with Bon Appétit. These partnerships allow airlines to offer a wider variety of food and beverage options to their customers, while also boosting their brand image.