Shake Shack Heads to the Skies, But With a Twist
Shake Shack, the popular burger chain, is expanding its reach by partnering with Delta Air Lines to offer its signature burgers, fries, and milkshakes on select flights. The partnership is set to launch in the coming months, and will initially be available on select Delta flights departing from New York's John F. Kennedy International Airport (JFK).
The move is a significant expansion for Shake Shack, which has primarily operated brick-and-mortar locations until now. The partnership with Delta will allow the company to reach a wider audience, including travelers who may not have had the opportunity to visit a Shake Shack restaurant. Delta, meanwhile, will benefit from the addition of a popular and well-regarded food option to its in-flight menu.
However,
there's a catch. Shake Shack's burgers will not be cooked fresh on the plane. Instead, they will be pre-cooked and then reheated on the plane before being served. This is necessary due to the limited space and equipment available in an aircraft kitchen.
Despite the reheating process, Shake Shack insists that its burgers will still maintain their signature flavor and quality. The company has worked closely with Delta to develop a reheating process that will preserve the integrity of the burgers.
The partnership between Shake Shack and Delta is a win-win for both companies. Shake Shack gains access to a new and lucrative market, while Delta can offer its passengers a more diverse and appealing food selection.
It remains to be seen how well Shake Shack's burgers will be received by air travelers. Some passengers may be disappointed that the burgers are not cooked fresh on the plane, while others may be more concerned with the price. Shake Shack's burgers are typically more expensive than other fast food options, and it's unclear whether passengers will be willing to pay a premium for them on a flight.
Despite these potential challenges, the partnership between Shake Shack and Delta is a bold and innovative move that could change the way we think about in-flight dining.